Profile Dim Explore

πŸ“˜

This article applies to the following Customer Insights roles: Developer


Maintains demographic information drawn from user profiles.


Measures

  • Count

Dimensions

Age

Age (in years) of the user, based on the birthdate specified in the user profile. Sample data:

37

Age Tiered Every Ten

Assigns user profiles to a β€œtier” (group) based on the age of the user associated with the profile. These tiers (which are built on 10-year intervals) include:

  • Undefined
  • Below 0 years old
  • 0 to 9 years old
  • 10 to 19 years old
  • 20 to 29 years old
  • 30 to 39 years old
  • 40 to 49 years old
  • 50 to 59 years old
  • 60 to 69 years old
  • 70 to 79 years old
  • 80 to 89 years old
  • 90 to 99 years old
  • 100 to 109 years old
  • 110 or more years old

Sample data:

Below 0 Β  Β  Β  Β  Β  Β  Β  Β  
00 to 9 Β  Β  Β  Β  Β  Β  Β  Β   64,432  
10 to 19 Β  Β  Β  Β  Β  Β  Β 1,352,087  
20 to 29 Β  Β  Β  Β  Β  Β  12,197,019  
30 to 39 Β  Β  Β  Β  Β  Β  11,710,094  
40 to 49 Β  Β  Β  Β  Β  Β  Β 9,388,384  
50 to 59 Β  Β  Β  Β  Β  Β  Β 7,459,093  
60 to 69 Β  Β  Β  Β  Β  Β  Β 4,887,536  
70 to 79 Β  Β  Β  Β  Β  Β  Β 1,876,332  
80 to 89 Β  Β  Β  Β  Β  Β  Β  Β 444,389  
90 to 99 Β  Β  Β  Β  Β  Β  Β  Β  68,729  
100 to 109 Β  Β  Β  Β  Β  Β  Β  28,958  
110 or Above Β  Β  Β  Β  Β  Β  Β 1,276  
Undefined Β  Β  Β  Β  Β  149,832,160

Age Tiered Janrain Segments

Assigns user profiles to a β€œtier” (group) based on the age of the user associated with the profile. These tiers (which are built on Akamai Identity Cloud demographic segments) include:

  • Undefined
  • Below 0
  • 0 to 13 years old
  • 14 to 17 years old
  • 18 to 20 years old
  • 21 to 24 years old
  • 25 to 34 years old
  • 35 to 44 years old
  • 45 to 54 years old
  • 55 to 64 years old
  • 65 or more years old

Sample data:

Below 0 Β  Β  Β  Β  Β  Β  Β  Β  Β  0  
0 to 13 Β  Β  Β  Β  Β  Β  125,165  
14 to 17 Β  Β  Β  Β  Β  Β 537,730  
18 to 20 Β  Β  Β  Β  Β 1,238,683  
21 to 24 Β  Β  Β  Β  Β 2,801,906  
25 to 34 Β  Β  Β  Β  15,236,934  
35 to 44 Β  Β  Β  Β  10,027,242  
45 to 54 Β  Β  Β  Β  Β 8,688,638  
55 to 64 Β  Β  Β  Β  Β 6,403,182  
65 or Above Β  Β  Β  4,418,849  
Undefined Β  Β  Β  149,832,160

Email Domain

Domain name (e.g., gmail.com) for the email address specified in the user profile. Sample data:

gmail.com

Gender

female

User’s gender, as specified in the user profile. Sample data: