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This article applies to the following Customer Insights roles: Developer

Maintains demographic information drawn from user profiles.

Measures

• Count

Dimensions

Age

Age (in years) of the user, based on the birthdate specified in the user profile. Sample data:

37

Age Tiered Every Ten

Assigns user profiles to a “tier” (group) based on the age of the user associated with the profile. These tiers (which are built on 10-year intervals) include:

• Undefined
• Below 0 years old
• 0 to 9 years old
• 10 to 19 years old
• 20 to 29 years old
• 30 to 39 years old
• 40 to 49 years old
• 50 to 59 years old
• 60 to 69 years old
• 70 to 79 years old
• 80 to 89 years old
• 90 to 99 years old
• 100 to 109 years old
• 110 or more years old

Sample data:

Below 0                 
00 to 9                  64,432  
10 to 19              1,352,087  
20 to 29             12,197,019  
30 to 39             11,710,094  
40 to 49              9,388,384  
50 to 59              7,459,093  
60 to 69              4,887,536  
70 to 79              1,876,332  
80 to 89                444,389  
90 to 99                 68,729  
100 to 109               28,958  
110 or Above              1,276  
Undefined           149,832,160

Age Tiered Janrain Segments

Assigns user profiles to a “tier” (group) based on the age of the user associated with the profile. These tiers (which are built on Akamai Identity Cloud demographic segments) include:

• Undefined
• Below 0
• 0 to 13 years old
• 14 to 17 years old
• 18 to 20 years old
• 21 to 24 years old
• 25 to 34 years old
• 35 to 44 years old
• 45 to 54 years old
• 55 to 64 years old
• 65 or more years old

Sample data:

Below 0                   0  
0 to 13             125,165  
14 to 17            537,730  
18 to 20          1,238,683  
21 to 24          2,801,906  
25 to 34         15,236,934  
35 to 44         10,027,242  
45 to 54          8,688,638  
55 to 64          6,403,182  
65 or Above       4,418,849  
Undefined       149,832,160

Email Domain

Domain name (e.g., gmail.com) for the email address specified in the user profile. Sample data:

gmail.com

Gender

female

User’s gender, as specified in the user profile. Sample data: