Customer Insights Dashboard reference

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This article applies to the following Customer Insights roles: Viewer; Developer


To access these Dashboards, go to All folders, click Shared folders and then click Customer Insights. Dashboards described on this page include:

  • App Overview
  • App Profile Counts
  • Demographic Trends
  • Event Details - Entity API
  • Event Details - Registrations
  • Event Details - Sign-ins
  • Event Summary - Registrations, Sign-ins, & SSO
  • Events By Hour & By Minute
  • Last Login, Creations, & Deactivation Trends]


App Overview

Displays event counts (such as registrations and sign-ins) broken down by API Client. Visualizations include

  • Entity Creates By API Client Name By Month (Last 24 Months)
  • Entity Creates (Last 30 Days)
  • Entity Creates By Month (Last 24 Months)
  • Signins & SSO By API Client (Last 24 Months)
  • Signins & SSO By Event Type By Month (Last 24 Months)

Available filters:

  • App ID
  • App Name
  • API Client ID
  • API Client Name


App Profile Counts

Displays a "snapshot" of total user profile counts, accurate as of midnight UTC time (for example, the profile count for Monday, December 10th indicates the total number of user profiles in the system before the clock struck midnight and the calendar changed to Tuesday, December 11th). By default, profile totals -- as well as change numbers and change percentages -- are shown for the past seven days.

Visualizations include:

  • Combined Info for Daily Count of Profiles
  • Daily Count of Profiles
  • % Change of Daily Count of Profiles
  • Change in Daily Count of Profiles

Available filters include:

  • Entity Type
  • Description
  • Value
  • Time Stamp Date


Demographic Trends

Displays user profile counts broken down by demographic attributes such as age, gender, and country of residence. Visualizations include:

  • Profiles By Gender
  • Profiles By Top 15 Email Providers
  • Profiles By Age
  • Profiles By Country
  • Profiles That Signed In Or Registered With IDP
  • Profiles By Country (Table)
  • Profiles That Signed In Or Registered With API Client (Table)

Available filters:

  • App ID
  • App Name
  • API Client ID
  • API Client Name

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This Dashboard uses event-driven data. This means that the displayed numbers are very close to the actual user profiles, but do not represent the exact number user profiles. Because of that, this Dashboard is best used to monitor trends, and should not be used to definitively state that, yes, exactly 214,128 profiles were in the system as of last night. (It would be more correct to say, “Around 214,000 profiles were in the system as of last night.)



Event Details: Entity API

Displays event counts for Identity Cloud events (such as registrations and sign-ins) that were not created either by using the ​Akamai​ registration/login UI or by using the Identity Cloud OAuth APIs. For example, user profiles created by using self-service data migration count as Entity API events and would appear in this Dashboard.

Visualizations include:

  • Events By Day
  • Events By Day By Type
  • Events By Type
  • Events By Provider (IDP)
  • Events By Hour of Day
  • Events By Day of Week
  • Events By API Client
  • Events By API Client (Table)
  • Events By Entity Type
  • Events By Entity Type Table
  • Events By Day By Gender
  • Events By Day By Gender (Percentage)
  • Events By Day By Age Segment
  • Events By Day By Age Segment (Percentage)
  • Events BY Top 30 Email Providers
  • Events By Day By Top 30 Email Providers
  • Events By Day By Top 30 Email Providers (Percentage)

Available Filters:

  • App ID
  • App Name
  • Entity Type
  • API Client Name
  • Event Type
  • Provider
  • Date Range


Event Details: Registrations

Displays registration information broken down into a wide range of categories, including API client, gender, social login provider, etc. Visualizations include:

  • Events By Day
  • Events By Day By Type
  • Events By Type
  • Events By Provider (IDP)
  • Events By Hour of Day
  • Events By Day of Week
  • Events By API Client
  • Events By API Client Table
  • Events By Entity Type
  • Events By Entity Type (Table)
  • Events By Day By Gender
  • Events By Day By Gender (Percentage)
  • Events By Day By Age Segment
  • Events By Day By Age Segment (Percentage)
  • Events By Day By Top 30 Email Domains
  • Events By Day By Top 30 Email Domains (Percentage)
  • Events By Country
  • Events By Country (Table)
  • Events By Top 15 Browsers
  • Events By Operating System (Table)
  • Events by Top 15 Operating Systems
  • Events By Top 15 Browser
  • Events By Top 15 Device Brands
  • Event By Device Brand (Table)
  • Events By Mobile (Yes/No)
  • Events By Tablet (Yes/No)
  • Events By Touch Capable (Yes/No)
  • Events by PC (Yes/No)

Available filters include:

  • App ID
  • App Name
  • Entity Type
  • API Client Name
  • Event Type
  • Provider
  • Date Range


Event Details: Sign-ins

Displays sign-in information (for both traditional sign-in and social sign-in) broken down into a wide range of categories, including API client, gender, social login provider, etc. Visualizations include:

  • Events By Day
  • Events By Day By Type
  • Events By Type
  • Events By Provider (IDP)
  • Events By Hour of Day
  • Events By Day of Week
  • Events By API Client
  • Events By API Client Table
  • Events By Entity Type
  • Events By Entity Type (Table)
  • Events By Day By Gender
  • Events By Day By Gender (Percentage)
  • Events By Day By Age Segment
  • Events By Day By Age Segment (Percentage)
  • Events By Day By Top 30 Email Domains
  • Events By Day By Top 30 Email Domains (Percentage)
  • Events By Country
  • Events By Country (Table)
  • Events By Top 15 Browsers
  • Events By Operating System (Table)
  • Events by Top 15 Operating Systems
  • Events By Top 15 Browser
  • Events By Top 15 Device Brands
  • Event By Device Brand (Table)
  • Events By Mobile (Yes/No)
  • Events By Tablet (Yes/No)
  • Events By Touch Capable (Yes/No)
  • Events by PC (Yes/No)

Available filters include:

  • App ID
  • App Name
  • Entity Type
  • API Client Name
  • Event Type
  • Provider
  • Date Range


Event Summary: Registrations, Sign-ins, & SSO

Displays registration, sign-in, and Single Sign-On (SSO) events per day. In this Dashboard "Entity API Only Creates" indicate user profiles created either by using the ​Akamai​ registration/login UI or by using the Identity Cloud OAuth APIs. For example, user profiles created by using data migration count as Entity API events and would appear in this Dashboard.

Visualizations include:

  • Total Entity Creates By Day
  • Registrations By Day
  • Entity API Only Creates By Day
  • Signins By Day
  • Signins (Not From Registration) By Day
  • SSO Events By Day

Available filters include:

  • Date Range
  • App ID
  • App Name
  • Entity Type
  • API Client ID
  • API Client Name
  • IDP Name
  • Event Type


Events By Hour & By Minute

Displays event counts for events (such as sign-ins and registrations) that occurred in the past 24 hours and in the past 60 minutes. Visualizations include:

  • Events By Hour (Last 24 Hours)
  • Events By Minute (Last 60 Minutes)

Available filters include:

  • App ID
  • App Name
  • Entity Type
  • API Client Name
  • Event Type


Last Login, Creation, & Deactivation Trends

Displays a number of event visualizations, including such things as the number of active profiles (user profiles that have logged on at least once in the past 365 days), the number of user profiles created in the past 365 days, and the number of user profiles deactivated in the past 365 days. Visualizations include:

  • Profiles By Last Login Date (Last 365 Days)
  • Active Profiles (Last 365 Days Last Login Count)
  • Profiles By Last Login Month (Last 12 Months)
  • Profiles by Last Login Month (Table, Last 12 Months)
  • Profiles by Creation Date (Last 365 Days)
  • Created Profiles (Last 365 Days Last Login Count)
  • Profiles By Creation Month (Last 12 Months)
  • Profiles by Creation Month (Table, Last 12 Months)
  • Profiles by Deactivation Date (Last 365 Days)
  • Deactivated Profiles (Last 365 Days Last Login Count)
  • Profiles By Deactivation Month (Last 12 Months)
  • Profiles by Deactivation Month (Table, Last 12 Months)

Available filters include:

  • App ID
  • App Name
  • Entity Type
  • API Client Name
  • Country

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This Dashboard uses event-driven data. This means that the displayed numbers are very close to the actual number of logins, profile creations, and profile deletions, but do not represent the exact number of logins, profile creations, and profile deletions. Because of that, this Dashboard is best used to monitor trends, and should not be used to definitively state that, yes, exactly 135,219 profiles were created last month. (It would be more correct to say, “Around 135,000 profiles were created last month.)