Select a visualization

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This article applies to the following Customer Insights roles: Developer


It should come as no surprise that visualizations are selected from the Visualizationย section. To choose a visualization, click the arrow next toย Visualizationย to expand the section. When you do that, the background color of theย Visualizationย header turns black, and youโ€™ll see little gray icons representing the visualizations available to you:

If you hover the mouse over the bar, the individual icons will โ€œlight up,โ€ and a label tells you which visualization type the icon represents:

The last icon in the list looks like this:

This isnโ€™t actually a visualization type; instead, click the three dots to display additional options:

When you create a new Explore, the column chart icon is selected by default; however, you can change the visualization type at any time just by clicking a different icon. For example, suppose your visualization starts out looking like this:

Click the pie chart icon, and your visualization will instantly change to this:

And before you ask, no, thereโ€™s no way to delete a visualization entirely from an Explore or a Look. However, if for some reason you really donโ€™t want a visualization do this:

  1. Change the visualization type to Table.

  2. Go to the Data section, click the Options icon for each column in the table and then click Hide from Visualization:

If you hide each column then your Visualization section will be blank:

But, again, we arenโ€™t really sure why youโ€™d want to do this.


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True, you probably donโ€™t want to hide all the columns in a visualization, but you might want to hide an occasional column. For example, suppose you have a table that reports the web browsers used to access your site:

You might only be interested in the percentages and not in the raw values; however, you need the raw values in order to calculate percentages. In that case, all you have to do is hide the Count column:

As a general rule, you can select any visualization type for any Explore; that said, however, some datasets can't be used with some visualizations. For example, suppose you have an Explore that uses a pivot:

If you want, you can easily change the chart type to Donut Multiples:

However, you canโ€™t change to a pie chart:

Thatโ€™s because the underlying dataset doesnโ€™t work with a pie chart. Try switching to a map chart and youโ€™ll get the same net result:

Regardless of the visualization you select, that visualization comes with a number of formatting options. If you click the Edit icon on the right side of the chart, a menu similar to the following will appear:

Each chart type has own unique set of options; for more information, seeย Customer Insights visualizations.