Detect and disrupt phishing attempts, fake stores, and prevent brand impersonators from tricking you into revealing your sensitive information. Brand Protector consistently monitors multiple internal and external sources for information about fraudulent websites which make unauthorized use of your brand, sends you alerts whenever it detects a threat, and provides you with the means to take that threat down immediately.

Phishing and brand impersonation threats

Phishing is a scam that aims to trick you into revealing your sensitive information. It usually takes the form of a deceptive message, often sent by email or displayed on a website that is disguised to appear legitimate, which includes a call to action urging the recipient to click a link or download an attachment. Once tricked into clicking a malicious link like that, you could make yourself vulnerable to financial fraud, or even identity theft.

Brands often fall prey to phishing attacks online, causing frustration, productivity and reputation loss, wasting resources, and shrinking company revenue. It's crucial to know how to deflect them — which is why Brand Protector provides such essential protection for your website.

How detections work

Attackers build phishing campaigns using typosquatting (fake domains disguised to look like the original, but often containing typos), cybersquatting (stolen imagery and branding), and fake login links. Phishing attacks are a layered challenge for Brand Protector — first, it must detect the impersonation in the wild landscape of the internet, and then, mitigate the site or disrupt traffic to that destination.

The ​Akamai​ Platform gathers proprietary intelligence from about a third of the traffic on the internet, as well as data from our own ​Akamai​ DNS feed. The intelligence from ​Akamai​ sources goes directly into the Brand Protector Detection Cloud to deliver detections with speed and accuracy. Additionally, Brand Protector partners with third parties for URL and malicious site feeds to increase visibility across the internet which benefits you with additional detections. These feeds are scanned by ​Akamai​ logic in the Detection Cloud producing the threat score, indicator tags, and organized evidence viewable in the Brand Protector portal.

The solution

More than 50,000 new phishing websites are created every week. Brand Protector inspects trillions of digital activities a day, across internal and external sources, to discover abuse of your organization’s brand and brand elements with speed and efficiency — often before an attack campaign launches. To accomplish all this, Brand Protector addresses the problem of fraudulent impersonations with a four-step approach: intelligence, detection, visibility, and mitigation.

​Akamai​’s global platform delivers a unique and powerful brand-abuse solution that delivers benefits across your organization:

• Depth of intelligence. ​Akamai​'s proprietary global network and additional feeds provide a unique advantage to detect brand impersonations.
• Detections with speed and accuracy. ​Akamai​'s algorithms speed detection, often delivering an alert on the first visit while minimizing false positives.
• Actionable insights. Comprehensive data is delivered as actionable insights summarized by a threat score.
• Integrated takedown. Bring your own or leverage the integrated takedown service within the Brand Protector portal to stay productive.

Set up brand protection

Find and foil brand fraud in three basic steps.

1. Define the brands you need to protect

Tell Brand Protector what brand names and web domains you want to protect. Set up alerts so you know when Akamai's found an issue.

2. Apply protections

Turn on brand protection as part of your security posture and activate your new setup.

3. Manage threats and request takedowns

Brand Protector monitors and collects threats to your brand for you. Based on the threat score provided, request takedowns and other mitigations in a single click. For complete details, see the full Brand Protector online help (login required).