first_party_marketing

Property Manager name: Cloud Marketing Cloudlet (Beta)
Behavior version: The v2025-01-13 rule format supports the first_party_marketing behavior v1.0.
Rule format status: GA, stable
Access: Read/Write
Allowed in includes: No (temporarily)

Enables the Cloud Marketing Cloudlet, which helps MediaMath customers collect usage data and place corresponding tags for use in online advertising. You can configure tags using either the Cloudlets Policy Manager application or the Cloudlets API. See also the first_party_marketing_plus behavior, which integrates better with both MediaMath and its partners. Both behaviors support the same set of options.

Option	Type	Description	Requires
`enabled`	boolean	Enables the Cloud Marketing Cloudlet.		{"displayType":"boolean","tag":"input","type":"checkbox"}
`java_script_insertion_rule`	enum	Select how to insert the MediaMath JavaScript reference script.		{"displayType":"enum","options":["NEVER","POLICY","ALWAYS"],"tag":"select"} {"if":{"attribute":"enabled","op":"eq","value":true}}
	`NEVER`	Specify this if inserting the script at the origin.
	`POLICY`	Allow the Cloudlet policy to determine when to insert it.
	`ALWAYS`	Insert it for all edge requests.
`cloudlet_policy`	object	Identifies the Cloudlet policy.	`java_script_insertion_rule` is `POLICY`	{"displayType":"object","tag":"input","todo":true} {"if":{"op":"and","params":[{"attribute":"enabled","op":"eq","value":true},{"attribute":"javaScriptInsertionRule","op":"eq","value":"POLICY"}]}}
`cloudlet_policy.id`	number	Identifies the Cloudlet.
`cloudlet_policy.name`	string	The Cloudlet's descriptive name.
`media_math_prefix`	string	Specify the URL path prefix that distinguishes Cloud Marketing requests from your other web traffic. Include the leading slash character, but no trailing slash. For example, if the path prefix is `/mmath`, and the request is for `www.example.com/dir`, the new URL is `www.example.com/mmath/dir`.		{"displayType":"string","tag":"input","type":"text"} {"if":{"attribute":"enabled","op":"eq","value":true}}

Updated about 1 month ago