Engagement-related metrics

Here you'll find a list of the engagement-related metrics you can use.


Name	Description	Unit	Audience Analytics - Standard	Audience Analytics - Aggregate View	Audience Analytics Events	QoS Monitor - All	Viewer Diagnostics
% Plays Abandoned	Percentage of plays that were abandoned prior to 95% completion. Use for on-demand content only.	Percentage	✓
24x7 Plays	Sum of first plays for a 24x7 stream. It includes the first play as well as subsequent plays until the user quits the session.	Number	✓
Audience Size	Sum of concurrent streams or plays at a particular point in time. This is not an aggregated value like 'Attempts' or 'Plays'. When used in a chart, with the exception of time chart, this metric shows the value at the end of a chosen duration.	Number	✓	✓	✓
Completion Percentage	Percentage of plays that lasted over 95% of the stream duration.	Percentage	✓
Daily Viewers (Title/Event Name)	Sum of unique viewers per title or event name in a day. Viewers are individuals who play video content identified using a globally unique identifier, set by the client-side media analytics plug-in. Note : This metric is different from the 'Viewers (Daily)' metric, and may show wrong values if not plotted against title or event name.	Number	✓	✓
Hourly Viewers	Sum of unique viewers for a given hour. Viewers are individuals who play video content and are identified using a globally unique identifier, set by the client-side media analytics plug-in.	Number	✓
Monthly Viewers	Sum of unique viewers for a given month. Viewers are individuals who play video content and are identified using a globally unique identifier, set by the client-side media analytics plug-in.	Number	✓
New Viewers	Sum of viewers that have not viewed any titles in the 13-month duration after report pack creation, or preceding the most current play.	Number	✓		✓
Peeks	Sum of plays that last less than 5 seconds.	Number	✓	✓	✓
Play Duration	Sum of time of actual playback across all plays. This excludes ad play duration, forwards, rewinds, repeat playback, and pauses.	Hours	✓	✓	✓	✓	✓
Play Duration per Play	Play duration divided by the sum of plays.	Minutes	✓	✓	✓
Play Duration per Viewer	Play duration divided by the sum of viewers over a time period.	Minutes	✓	✓	✓
Play Duration per Visit	Play duration divided by the sum of visits.	Minutes	✓	✓	✓
Play Duration per Visit (Visit Level)	Play duration divided by the sum of visits. Only applicable when visit-level dimension is chosen.	Minutes	✓	✓	✓
Play Percentage	Average of play percentages for all the plays derived by dividing play duration by content length. Valid for on-demand content only.	Percentage	✓				✓
Plays Started	Attempts to play content resulting in successful playback.	Number	✓	✓	✓
Plays Abandoned	Plays that do not reach 95% of title play during playback.	Number	✓
Plays Completed	Plays that reach 95% of title play during content playback.	Number	✓
Plays Ended	Plays ended include both completed and abandoned plays. Plot this metric with dimensions such as 'Rebuffer time per Minute', 'Rebuffers per Minute', etc. Rebuffering metrics and dimensions are calculated at the end of plays and show incorrect charts if plotted with metrics like 'Plays'.	Number	✓	✓	✓	✓
Plays Ended (Play Position Level)	Sum of plays ended for a given stream position. This metric can only be plotted with the 'Stream Position' dimension to view abandonments at various positions.	Number	✓
Plays Per Visit (Visit Level)	Plays divided by visits. Applicable only when visit-level dimension is chosen.	Number	✓	✓	✓
Plays per Viewer	Plays divided by viewers. The viewers metric is provided in the hour, day, week, month, quarter, and year granularity.	Number	✓	✓	✓
Plays per Viewer (Daily)	Plays divided by daily viewers.	Number	✓	✓
Plays per Visit (Play Level)	Plays divided by visits.	Number	✓
Quarterly Viewers	Sum of unique viewers for a given quarter. Viewers are individuals who play video content identified using a globally unique identifier set by the client-side media analytics plug-in.	Number	✓
Viewers	Measures the unique number of viewers for a given time frame. Viewers are individuals who play video content identified using a globally unique identifier set by the client-side media analytics plug-in.	Number			✓
Viewer (Daily)	Measures the unique number of viewers for a given day. Viewers are individuals who play video content identified using a globally unique identifier set by the client-side media analytics plug-in.	Number	✓
Visits	A visit is defined and bound by a viewer navigating to your site until he or she leaves it. For media, the default concept is loading or turning on a media player until navigation away from it. The definition of a visit varies based on device and can be altered at the time of implementation to suit the specifics of your business.	Number	✓	✓	✓
Visits Ended	Sum of visits that ended. This might not always be equal to 'Visits' due to edge cases like complete loss of network connectivity during a visit that could prevent Media Analytics from receiving visit end beacons.	Number	✓	✓	✓
Visits per Viewer	Sum of visits across viewers divided by the number of viewers.	Number	✓	✓	✓
Visits per Viewer (Daily)	Sum of visits across viewers divided by the number of daily viewers.	Number	✓	✓	✓
Weekly Viewers	Sum of unique viewers for a given week. Viewers are individuals who play video content identified using a globally unique identifier set by the client-side media analytics plug-in.	Number	✓
Yearly Viewers	Sum of unique viewers for a given year. Viewers are individuals who play video content identified using a globally unique identifier set by the client-side media analytics plug-in.	Number	✓
Ad Density(Play Level)	Ad density experienced during playback of a single title. Ad density equals the amount of time spent watching ads divided by amount of time watching content. This dimension is automatically set to one of the following ranges: 0%; 0-1%; 1-5%; 5-10%; 10+. Use this field to determine how ad density influences abandonment rates and utilize the insights to optimize your ad policy.		✓	✓	✓