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Engagement-related dimensions

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Here you'll find a list of the engagement-related dimensions you can use.

NameDescriptionUnitAudience Analytics - StandardAudience Analytics - Aggregate ViewAudience Analytics EventsQoS Monitor - AllViewer DiagnosticsDLA-DLMDLA-Non-DLMDLA-Others
Category Stores the category of the content. For example, channel name; genre; content type (movies, tv shows, sports events, and other events). This is one of four content taxonomy fields that help you understand the influence of content on audience behavior. It is recommended to use less than 30 unique values to help focus your results.✓✓✓
Content Length Set the values in this dimension with the range to which the content length belongs. The following range values are available: 0-5s; 5-30s; 30s - 1 min; 1 min-5 mins; 5 mins -10 mins; 10 mins+.✓✓
Live VOD 24x7 Set the values in this dimension to L, O, or T to indicate live, on-demand, or 24x7 type content. If not set, the plug-in determines the value to be used.✓✓✓✓
Play Duration per Play Total play duration for a play. This excludes forwards, rewinds, repeat playback, and pauses. The following ranges are available: 0-1 min; 1-5 mins; 5-30 mins; 30 mins-1 hr; 1 hr+.✓✓✓✓
Player URL Set the values in this dimension with the site or page in which the content is played. This field helps you understand "where" the content is being consumed. If you allow sharing of your content through embeds and other mechanisms, this is a very useful field to determine if sharing of content is having the desired effect.✓✓
Publisher ID The publisher's Id.✓
Referral URL Set the values in this dimension with the referrer that drove the viewer to your site or content. This field helps you understand "how" your content is found and lets you measure the efficacy of the marketing tactics you use to drive traffic to your site or content.✓✓
Show Set the values in this dimension with the show name associated with the title. You can also set this to any title categorization value you use internally. This is one of four content taxonomy fields that help you understand the influence of content on audience behavior. It is recommended to use less than 30 unique values to avoid too many confusing return values.✓
Sub Category Set the values in this dimension with the sub category name associated with the title. You may also set it to any title categorization value you use internally. This is one of four content taxonomy fields that help you understand the influence of content on audience behavior. Use less than 30 unique values to avoid too many confusing return values in the field.✓✓
Title / Event Name Set the values in this dimension with the title name for on-demand content or event name for live events. This is one of four content taxonomy fields that help you understand the influence of content on audience behavior. Use fewer unique values to avoid too many confusing return values in the field.✓✓✓
Device Brand Indicates the device manufacturer.✓
Device Browser Indicates the browser used to stream the video.✓✓
Device Browser Version Indicates the browser version.✓
Device OS Indicates the operating system of the device.✓✓
Device OS Version Indicates the version of the device's operating system.✓
Device Resolution Height Indicates the screen height in pixels.✓
Device Resolution Width Indicates the screen width in pixels.✓
Device Type Indicates if the device is a mobile phone, tablet, or a personal computer.✓✓

Updated almost 2 years ago