The Audience Analytics dashboard

This dashboard provides workflows to create reports and dashboards that let you to view key information, all in one location.

There are standard dashboards in the Audience Analytics dashboard:

  • Business Summary. This provides a summary-level view of the Key Performance Indicators (KPI) over key time intervals. Data in the table is supplemented with a percentage-wise increase or decrease in performance-related data. This is indicative of how current data fares in comparison with older data from an immediately preceding similar time period. For example, the data from your MTD (Month-to-date) dashboard view on the 12th of December is compared against data for a similar period from the previous month (November 1 to November 12). The change percentages are colored red indicating reduced numbers, blue indicating no change, and green indicating improvement.

  • Quality of Service. This provides a summary-level view of the Key Quality Indicators (KQI) over specific time intervals. It provides aggregate data, average data, or both for the various KQI that help you understand quality trends over time and its impact on audience engagement. While the summary provides total unique numbers, the reports available below the summary give hourly details.

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You may notice a data discrepancy within 2% when you plot metrics against different dimensions or generate a report at different times.

Set Aggregate or Average

The Key Performance Indicators table lets you switch between Aggregate and Average values for the selected date and time values.

You can mouseover data in the table to see how current data compares to older ranges, with the percentage of increase or decrease in figures. The figures in the table are colored red to indicate reduced numbers, blue to indicate no change, and green to indicate improvement.

Stick with six reports in a dashboard

By default, a dashboard has six reports, a number to keep in mind if you want to add more reports or create a custom dashboard.

Although you can have an unlimited number of reports in a dashboard, we recommend no more than six for easier viewing and reference. You can create multiple dashboards, instead.

Manage a report's widget

Each individual report's content panel is referred to as a "widget". You can interact with a widget in several ways to modify the report.

  • Change Dimension. Click the title in a widget to select a different dimension to view data for it. This option is only for reports or widgets in a standard dashboard.

  • Add Metrics. Mouseover the header of a widget and click the plus icon. You can select up to five additional metrics to combine their data with the report. This option is only available for reports or widgets in a standard dashboard.

  • Settings. Mouseover the header of a widget and click the gear icon to select multiple options.

    • Toggle To Chart/Table View. Select either option to switch to that view.

    • Report View. Click this to view the report in full screen. Details are also listed out in the tabular format. Click X Close in the top right to return to the dashboard. For more details, see Create a report for a dashboard.

    • Export CSV. This lets you download report data in comma-separated-value format. This option is not available for all widgets.

    • Resize Widget. This extends the report widget for a wider view. The other widgets arrange themselves below this extended widget.

Create a dashboard and add reports to it

If you want to create a dashboard that's different from the standard ones, you can add a custom one and add a report to it "on the fly."

  1. Go to > MEDIA > Media Analytics.

  2. Click Settings and select Create Dashboards.

  3. Enter a Name for the dashboard, and determine its Visibility. Dashboards set to Private are only visible to the current Control Center login.

  4. Click the large blue gear icon to add a report.

  5. Use the Report Builder to define the report:

  • Chart Type. Select the desired table or chart format for the report:

    • Data Table. Information is displayed in a table with named rows and columns.

    • Pie Chart. Information is displayed in a round graph divided into sections that represent a part of the whole. You should only use this if you expect very few values for the dimension you'll use.

    • Two Dimension Table. Select this if you'll be using two dimensions in your report.

    • Line/Area/Column Chart. These charts show a change in the trend of data and it automatically uses Country as the primary dimension.

    • World Map. This chart shows the geographic distribution of data and it automatically uses Country as the primary dimension.

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Only reports using the Time dimension display aggregation levels in Report View. Without this dimension, you can't select the Aggregate radio button to view report data in that format.

  • Dimensions. Select the dimensions you want to use in the report. You can select up to five dimensions to be plotted on the chart. The use and availability of Dimension depends on your selected Chart Type.

  • Metrics. When you select a metric, all other available metrics change color. The blue metrics are used as measuring instruments and the red metrics enhance the information available from the blue metrics. These red metrics are plotted on the right Y-axis. Black metrics that appear only for the Line/Area/Column chart type can be plotted on the table. If a Metric is grayed-out, it's not available for use with a Dimension or another Metric you've selected.

  1. Click Apply.

  2. Click the pencil icon in the top left and set a name for the report. If you don't, it will be set to "Untitled Report."

  3. Click Edit to modify the report or Done to add it.

  4. Repeat steps 5–8 to add more reports to the dashboard. We recommend no more than six reports in a single dashboard.

  5. Click Save to finish your dashboard.

Edit a dashboard

You can add reports to a custom dashboard or edit it to suit your preference.

  1. Go to > MEDIA > Media Analytics.

  2. Select the dashboard you want to edit from the navigator.

  3. Click the Settings and select Edit Dashboard.

  4. You can edit the dashboard's specific settings or add a new report to it. See Create a dashboard and add reports to it for specific details.

  5. Click Save to complete the configuration.

Delete a dashboard

Delete a custom dashboard that you no longer need. You can't delete any of the standard dashboards.

  1. Go to > MEDIA > Media Analytics.

  2. Select the custom dashboard you want to delete.

    The dashboard opens with its reports set.

  3. Click the Settings drop-down and select the Delete Dashboard option.

    A warning message displays.

  4. Click Continue to proceed with the deletion.

    The message, Dashboard deleted successfully, signifies the successful deletion of the dashboard.

Set a dashboard as the default

By default, the QoS Monitor dashboard is revealed when you access Media Analytics. You can change it to any dashboard you wish.

  1. Go to > MEDIA > Media Analytics.

  2. Use the navigation control to the left of the screen to select the dashboard you want.

  3. Click Settings and select Set as Default.

This new dashboard will now be revealed when you initially access Media Analytics.

Create a report for a dashboard

Create a new customized report and add it to an existing dashboard.

  1. Go to > MEDIA > Media Analytics.

  2. Use the navigation control to select the dashboard you want. This can be a standard dashboard or a custom one you've created.

  3. Repeat steps 2–11 Create a dashboard and add reports to it.

Delete a report from a dashboard

If you don't want a report in a dashboard, you can delete it.

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You can only delete custom reports you've set up in a dashboard. Standard dashboard reports can't be deleted.

  1. Go to > MEDIA > Media Analytics.

  2. Use the navigation control to select the dashboard that contains the report you want to delete.

  3. Mouseover the desired report's widget, click its gear icon and select Report View.

    The report displays in full screen.

  4. Click Settings and select Delete.

Save reports in standard dashboards for a customized view

Standard dashboards are not editable but the new Media Analytics workflow lets you to save reports in a standard dashboard to a customized one.

  1. Go to > MEDIA > Media Analytics.

  2. Use the navigation control to select the dashboard you want. This can be a standard dashboard or a custom one you've created.

  3. Mouseover the desired report's widget, click its gear icon, and select Report View.

    The report displays the full screen.

  4. Click Settings and select Save a Copy.

  5. Enter a Report Name and Choose a Dashboard to house the copied report.

  6. Click Save to save the configuration.

Now, when you access the selected dashboard, this report will be added to it.


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