Ad-related metrics

Here you'll find a list of the ad-related metrics you can use.

NameDescriptionUnitAudience Analytics - StandardAudience Analytics - Aggregate ViewAudience Analytics EventsQoS Monitor - AllViewer DiagnosticsDLA-DLMDLA-Non-DLMDLA-Others
% Ad Abandons (Play Level) Percentage of ads abandoned during playback. Plot this metric with content, geography, and play-level quality dimensions to understand the impact of advertising on audience behavior.Percentage
% Ad Abandons (Visit Level) Percentage of ads abandoned during playback. Plot this metric with content, geography, and visit-level quality dimensions to understand the impact of advertising on audience behavior.Percentage
% Ads Abandoned Percentage of ad plays that were abandoned prior to 100% completion.Percentage
Ad Abandons Sum of ad plays that were abandoned prior to 100% completion.Number
Ad Abandons (Visit Level) Sum of ad abandons available to be plotted against visit-level dimensions.Number
Ad Density (Play Level) Ad play time divided by content play time. Used when play-level dimensions are chosen. Use this field to understand how ad density varies across content categories, titles, geographies, and time so you can closely control your ad policy.Number
Ad Density (Visit Level) Ad play time divided by content play time. Used when visit-level dimensions are chosen.Number
Ad Duration Sum of all ad durations, in minutes.Minutes
Ad Play Errors Sum of ad play attempts that did not result in a play due to errors.Number
Ad Play Percentage Average of play percentage for all ads played, which when plotted with dimensions like ad placement indicates the proportion of ad watched.Percentage
Ad Plays Sum of ad play attempts that resulted in successful start of playback.Number
Ad Plays (Play Level) Sum of ads that started. Available to plot with play-level bucketed dimensions.Number
Ad Plays (Visit Level) Sum of ad plays available to be plotted against visit-level dimensions.Number
Ad Start Up Time (Avg) Average of start up time across all ad plays. Start up time is the sum of connect time and initial buffer time, in seconds.Seconds
Ad completed Sum of ad plays that were completely played back.Number
Ad play duration Sum of play duration of all ad plays.Minutes
Average Ad Play Duration Average play duration per ad play.Minutes
Plays with Ad Abandons Sum of plays abandoned during ad playback.Number

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