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updatedAt: 2026-04-20T19:43:07.000Z
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# Manage Customer Insights Looks and Explores

Manage Customer Insights Looks and Explores. Explores are similar to database tables, while Looks enable you to extract data from those tables and then use that data to create charts and graphs.

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#### Manage Looks and Explores in Customer Insights

* [Add dimensions](https://techdocs.akamai.com/identity-cloud/docs/add-dimensions-to-an-explore)
  The data fields you want to use in your report.

* [Add measures](https://techdocs.akamai.com/identity-cloud/docs/add-measures-to-an-explore)
  Provides ways for you to better summarize your data. For example, the **Count** measure displays the total number of items in a category (e.g., the total number of users  who reside in a given country).

* [Add filters](https://techdocs.akamai.com/identity-cloud/docs/add-filters-to-an-explore)
  Filters let you view a targeted subset of your data. For example, you might have a filter that lets you focus on users from a given region or, conversely, on users not from a given region.

* [Add pivots](https://techdocs.akamai.com/identity-cloud/docs/add-pivots-to-an-explore)
  Add a pivot table to a Look.

* [Add row and column totals to a data table](https://techdocs.akamai.com/identity-cloud/docs/add-rows-and-column-totals-to-a-data-table)
  Sum up rows, or columns, in your data tables.

* [Add table calculations to a data table](https://techdocs.akamai.com/identity-cloud/docs/add-table-calculations-to-a-data-table)
  Calculate averages, track trends, or just configure the way values are displayed in a data table.

* [Modify data table row and column limits](https://techdocs.akamai.com/identity-cloud/docs/modify-data-table-row-and-column-limits)
  Specify the maximum number of rows and columns displayed in a table. By default Customer Insights displays 5,000 rows and limits you to 50 columns.

* [Select a visualization](https://techdocs.akamai.com/identity-cloud/docs/select-a-visualization)
  How to change a pie chart to a bar chart. And vice-versa.

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#### Related articles

* [Customer Insights Explore reference](https://techdocs.akamai.com/identity-cloud/docs/customer-insights-explore-reference-1)

# Sub pages

* [Add dimensions](https://techdocs.akamai.com/identity-cloud/docs/add-dimensions-to-an-explore.md)
* [Add measures](https://techdocs.akamai.com/identity-cloud/docs/add-measures-to-an-explore.md)
* [Add filters](https://techdocs.akamai.com/identity-cloud/docs/add-filters-to-an-explore.md)
* [Add pivots](https://techdocs.akamai.com/identity-cloud/docs/add-pivots-to-an-explore.md)
* [Add row and column totals to a data table](https://techdocs.akamai.com/identity-cloud/docs/add-rows-and-column-totals-to-a-data-table.md)
* [Add table calculations to a data table](https://techdocs.akamai.com/identity-cloud/docs/add-table-calculations-to-a-data-table.md)
* [Modify data table row and column limits](https://techdocs.akamai.com/identity-cloud/docs/modify-data-table-row-and-column-limits.md)
* [Select a visualization](https://techdocs.akamai.com/identity-cloud/docs/select-a-visualization.md)

# Sibling pages

* [Customer Insights training videos](https://techdocs.akamai.com/identity-cloud/docs/customer-insights-training-videos.md)
* [Find information in Customer Insights](https://techdocs.akamai.com/identity-cloud/docs/finding-information-in-customer-insights-1.md)
* [Work with Customer Insights reports](https://techdocs.akamai.com/identity-cloud/docs/working-with-customer-insights-reports.md)
* [Organize Customer Insights reports by using boards](https://techdocs.akamai.com/identity-cloud/docs/organize-customer-insights-reports-by-using-boards.md)
* [Schedule, send, or download Customer Insights data](https://techdocs.akamai.com/identity-cloud/docs/schedule-save-and-download-customer-insights-data.md)
* [Manage Customer Insights Dashboards](https://techdocs.akamai.com/identity-cloud/docs/manage-customer-insights-dashboards.md)
* [Manage Customer Insights filters](https://techdocs.akamai.com/identity-cloud/docs/manage-customer-insights-filtters.md)