--- updatedAt: 2026-04-20T19:32:10.000Z --- # Customer Insights visualizations [block:callout] { "type": "info", "body": "This documentation applies to the following Customer Insights roles: Developer" } [/block]
Make sense of your website data by using one (or more) of these Customer Insights visualizations. A visualization is simply a way to present data, be that in a chart, a graph, a table, or even a map or word cloud. * [Legacy table visualization](https://techdocs.akamai.com/identity-cloud/docs/the-legacy-table-visualization). Most useful when you need to present a large number of data points, and when the actual value of those data points is important. * [Bar visualization](https://techdocs.akamai.com/identity-cloud/docs/the-bar-visualization-1). Data is displayed as a set of horizontal bars, with the width of each bar proportional to the underlying data (the higher the number the longer the bar). * [Column visualization](https://techdocs.akamai.com/identity-cloud/docs/the-column-visualization-1). Data is displayed as a set of vertical bars, with the height of each bar proportional to the underlying data (the higher the number the taller the bar). * [Scatterplot visualization](https://techdocs.akamai.com/identity-cloud/docs/the-scatterplot-visualization-1). Shows the correlation between two variables; for example, a scatterplot might plot logins by time of day, with each dot representing an individual login. * [Line visualization](https://techdocs.akamai.com/identity-cloud/docs/the-line-visualization-1). Displays information as a series of data points connected by lines. Typically used to illustrate data trends over time. * [Area visualization](https://techdocs.akamai.com/identity-cloud/docs/the-area-visualization-1). Represents cumulated totals over time. The area chart is similar to a line chart except that the space beneath the line is filled in to help emphasis the overall totals. * [Pie visualization](https://techdocs.akamai.com/identity-cloud/docs/the-pie-visualization-1). Shows numerical proportions. For example, a pie chart might compare such things as traditional login; social logins; and single sign-on logins. * [Map visualization](https://techdocs.akamai.com/identity-cloud/docs/the-map-visualization-1). Plots data based on geographic region. * [Single value visualization](https://techdocs.akamai.com/identity-cloud/docs/the-single-value-visualization-1). Emphasizes a single value in your dataset (for example, the total number of users who have registered in the past year). * [Funnel visualization](https://techdocs.akamai.com/identity-cloud/docs/the-funnel-visualization-1). Typically used to show the reduction in data from one phase of a scenario to the next. * [Timeline visualization](https://techdocs.akamai.com/identity-cloud/docs/the-timeline-visualization-1). Compares items over time. For example, you might want to track the length the length of time between registration and first login for a set of users. * [Static map visualization (points)](https://techdocs.akamai.com/identity-cloud/docs/static-map-visualization-points). Maps data by postal code or by location. To use this map type, the first column in your dataset must use either the location datatype or the zipcode datatype. * \[Static map visualization (regions)]\(doc:the-static-map-visualization-regions-1. Provides a way to map data by country or by US state. * [Donut multiples visualization](https://techdocs.akamai.com/identity-cloud/docs/the-donut-multiples-visualization-1). Pie charts with a hole in the center (the hole is typically filled with a label of some kind). The “multiples” part of donut multiples comes from the fact that a visualization can contain more than one donut chart. * [Single record visualization](https://techdocs.akamai.com/identity-cloud/docs/the-single-record-visualization-1). Displays all the field values for a single record. The displayed record is always the first record in the returned dataset. * [Boxplot visualization](https://techdocs.akamai.com/identity-cloud/docs/the-boxplot-visualization-1). Typically used to illustrate the distribution of data within a group. In turn, this is usually done by dividing that group into quartiles. * [Table visualization (new)](https://techdocs.akamai.com/identity-cloud/docs/the-table-visualization-new-1). An update to the legacy table visualization. * [Waterfall visualization](https://techdocs.akamai.com/identity-cloud/docs/the-waterfall-visualization-1). Shows how a set of values – some positive, some negative – combine to result in a final total. * [Word cloud visualization](https://techdocs.akamai.com/identity-cloud/docs/the-word-cloud-visualization-1). Uses different font sizes to indicate the relative frequency of a term. # Sub pages * [Legacy table visualization](https://techdocs.akamai.com/identity-cloud/docs/the-legacy-table-visualization.md) * [Bar visualization](https://techdocs.akamai.com/identity-cloud/docs/the-bar-visualization-1.md) * [Column visualization](https://techdocs.akamai.com/identity-cloud/docs/the-column-visualization-1.md) * [Scatterplot visualization](https://techdocs.akamai.com/identity-cloud/docs/the-scatterplot-visualization-1.md) * [Line visualization](https://techdocs.akamai.com/identity-cloud/docs/the-line-visualization-1.md) * [Area visualization](https://techdocs.akamai.com/identity-cloud/docs/the-area-visualization-1.md) * [Pie visualization](https://techdocs.akamai.com/identity-cloud/docs/the-pie-visualization-1.md) * [Map visualization](https://techdocs.akamai.com/identity-cloud/docs/the-map-visualization-1.md) * [Single value visualization](https://techdocs.akamai.com/identity-cloud/docs/the-single-value-visualization-1.md) * [Funnel visualization](https://techdocs.akamai.com/identity-cloud/docs/the-funnel-visualization-1.md) * [Timeline visualization](https://techdocs.akamai.com/identity-cloud/docs/the-timeline-visualization-1.md) * [Static map visualization (regions)](https://techdocs.akamai.com/identity-cloud/docs/the-static-map-visualization-regions-1.md) * [Static map visualization (points)](https://techdocs.akamai.com/identity-cloud/docs/static-map-visualization-points.md) * [Donut multiples visualization](https://techdocs.akamai.com/identity-cloud/docs/the-donut-multiples-visualization-1.md) * [Single record visualization](https://techdocs.akamai.com/identity-cloud/docs/the-single-record-visualization-1.md) * [Boxplot visualization](https://techdocs.akamai.com/identity-cloud/docs/the-boxplot-visualization-1.md) * [Table visualization (new)](https://techdocs.akamai.com/identity-cloud/docs/the-table-visualization-new-1.md) * [Waterfall visualization](https://techdocs.akamai.com/identity-cloud/docs/the-waterfall-visualization-1.md) * [Word cloud visualization](https://techdocs.akamai.com/identity-cloud/docs/the-word-cloud-visualization-1.md) # Sibling pages * [Customer Insights Explore reference](https://techdocs.akamai.com/identity-cloud/docs/customer-insights-explore-reference-1.md) * [Customer Insights Dashboard reference](https://techdocs.akamai.com/identity-cloud/docs/customer-insights-dashboard-reference.md) * [Customer Insights filter operators](https://techdocs.akamai.com/identity-cloud/docs/customer-insights-filter-reference.md)